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Influencer Marketing: The Do's and Don'ts for Business

Updated: Jun 6


  1. Do Your Homework, Sherlock Style: Before sliding into those DMs, dive deep into their audience, engagement rates, and past collabs. Don't be fooled by big follower counts. It’s like finding the perfect Hogwarts house – sort them right or deal with the Slytherin consequences! Remember, nano and micro-influencers often have more engaged audiences, so don't overlook the underdogs.

  2. Do Collaborate, Avengers Assemble: Work with influencers who genuinely adore your brand and can create content that feels real. Think of it as assembling the Avengers – each one brings unique strengths, and together, you’re unstoppable. Long-term partnerships build trust and consistency, so think beyond one-off posts.

  3. Do Set Clear Expectations, No Mystery Boxes: Communicate your campaign goals, deliverables, and expectations upfront. It's like pizza ordering – you don’t want a surprise topping ruining your day. Keep it clear and straightforward. Transparency is key, and clear disclosure keeps the FTC happy.

  4. Do Embrace Creativity, Beyoncé Style: Give influencers the creative freedom to showcase your brand uniquely. Trust their expertise and let them shine, like Beyoncé on stage. Who runs the world? Influencers! And don't forget, video content is king – leverage platforms like TikTok and Instagram Reels for maximum impact.

  5. Do Measure Success, Detective Mode: Track key metrics like engagement, reach, and conversions to see how well your influencer campaigns are doing. It’s like solving a mystery – the data is your magnifying glass. AI tools can help streamline this process, making influencer discovery and performance tracking a breeze.


  1. Don't Ignore Authenticity, Keep It Real: Avoid influencers who promote anything under the sun. Your brand deserves better than being another ad. Keep it real, like a Kardashian's contour – always on point. Authenticity resonates with audiences, building trust and loyalty.

  2. Don't Skimp on Compensation, Friends Don’t Work for Free: Respect influencers' time and talent by offering fair compensation. Exposure doesn’t pay the bills, darling – cash or quality products only! Remember, empowered influencers know their worth and expect fair deals.

  3. Don't Micromanage, Let It Go Like Elsa: Resist the urge to control every tiny detail. Micromanaging is so last season. Give influencers room to work their magic and watch the results sparkle like Elsa’s ice castle. Creativity thrives in freedom, so step back and let them shine.

  4. Don't Forget Disclosure, Lady Whistledown Is Watching: Ensure influencers clearly disclose sponsored content. Transparency is key, and nobody wants the FTC to spill the tea like Lady Whistledown at a Bridgerton ball. Clear disclosures build trust with your audience.

  5. Don't Chase Vanity Metrics, Go for Real Engagement: Focus on meaningful engagement and conversions rather than just follower counts. Remember, as Taylor Swift said, "Haters gonna hate, hate, hate, hate, hate," but real fans stick around and actually engage. Prioritize value metrics like EMV (Earned Media Value) and meaningful interactions over sheer numbers.

Remember, influencer marketing should be fun, engaging, and mutually beneficial for both brands and influencers. For more information on how to best use influencer marketing for your brand, reach out to us here at Better Than Basic and let us know how we can help!

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