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5 Unpopular Opinions About Social Media That You Need to Hear

Updated: May 29


Hey there, fabulous business owners and social media enthusiasts! It’s time to talk about social media strategy and trust me, it’s not your usual sugar-coated advice. Here at Better Than Basic, we love to keep it real, so buckle up for some truth bombs. Ready? Let’s dive into these five unpopular opinions that could change the way you think about social media!


1. Going Viral is Overrated

Yeah, we said it. While everyone dreams of their post going viral, the reality is that viral content often brings nothing more than fleeting attention. Sure, it’s exciting to see those numbers skyrocket, but does it translate to lasting loyalty or conversions? Not really. The real MVP is building a consistent, engaged community. Focus on creating content that resonates with your audience regularly. You want followers who stick around because they love what you’re all about, not because they stumbled upon a one-hit-wonder post.


2. You Don’t Need to be on Every Platform

Here’s a little secret: spreading yourself too thin across every social media platform is a colossal waste of resources. Do you really need to be on Pinterest, TikTok, LinkedIn, Instagram, Facebook, Twitter, and that new app everyone’s talking about? Nope. Focus on the platforms where your target audience actually hangs out. It’s better to master a few than to fumble around on many. So, save your sanity and your budget by honing in on what really works for your business.


3. Follower Count is a Vanity Metric

Stop obsessing over your follower count! It’s just a number, and a pretty meaningless one if those followers aren’t engaged. A smaller, highly engaged audience is far more valuable than a massive, disinterested one. What’s the point of having thousands of followers if no one is liking, commenting, or buying your stuff? Engagement and conversions should be your real focus. Quality over quantity, always. 


4. Organic Reach Isn't Dead

Despite what the social media giants want you to believe, organic reach isn’t dead. Yes, paid ads have their place, but organic reach can still be incredibly powerful if done right. Creating quality content that truly resonates with your audience can outperform a paid campaign. It’s all about authenticity and consistency. Don’t underestimate the power of a well-crafted post that hits your audience right in the feels. 


5. Social Media Isn’t Just for Sales

Here’s a radical thought: not every post should be about pushing a product or service. Shocking, right? Social media is about building a community, providing value, and engaging with your audience. Sure, you want to make sales, but constantly shoving products in your followers’ faces isn’t the way to do it. Mix it up with content that entertains, educates, and inspires. Show your followers that you care about more than just their wallets, and watch your engagement—and yes, your sales—improve.


Bonus tip: People connect with people, not logos. Outbound engagement allows you to show the human side of your brand. Share a laugh, offer genuine advice, or celebrate their successes. When your audience feels seen and valued, they’re more likely to stick around and engage with your content. It’s a win-win!


There you have it, folks! Five unpopular social media opinions that we stand by. At Better Than Basic, we’re all about keeping things real and cutting through the noise with strategies that actually work. So, take these tips to heart, and watch your social media grow. Just remember growth doesn’t happen overnight. Keep it consistent and it will pay off!

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